from our blog

We hope you've been enjoying summer as we start turn your attention to this year's back to school outfits! We're thrilled to give you an exclusive sneak peek into our highly anticipated Fall 2023 collection: the "Fall is in the...

Get ready to embrace the delightful charm of our Spring 2023 Blossom + Sprout collection, featuring fun and whimsical playwear that captures the essence of childhood joy! What sets our Blossom + Sprout collection apart is our dedication to creating...

Dearest Customers, We are so excited to share our Cruise 2023 collection with you! Over 75 years ago, our brand was born when our founder, Florence Eiseman, began designing beautiful children’s garments. After being a part of the design team...

We’re back on Wednesday at 9:00am CT with our second Holiday delivery of the season! We have two-dozen new, classic styles coming to get us all into the holiday spirit! Our green velvet dresses anchor this collection. With elegant styles...

Blossom + Sprout returns this Friday with our first Fall Collection. This second offering builds on key themes from Spring: playful and comfortable styles that spark the imagination. Once again, this Blossom + Sprout release is full of mix-and-match pieces that...

Our Fall collection of coordinated knits features our favorite stripes, spots, and florals in a vibrant array of blue bases with bold accents. Releasing on Wednesday, June 22, our first Fall line stands out for its coordinated palettes, playful motifs,...

Introducing our Spring 2022 collection - “A Day at the Park”. In this collection you will find all the play clothes your children love in new exclusive-to-Florence Eiseman prints. This collection is made of four primary prints and dozens of...

What makes Blossom + Sprout Playwear our fastest growing line, is not just the quality, comfort, and durability of our ultra-soft materials, but it is the playful patterns that spark imagination and reflect the spirit of the children that wear...

Blossom + Sprout Playwear apparel is designed with kids’ needs and wants in mind—offering comfortable, playful styles that spark the imagination—while simultaneously fulfilling the wants and needs of parents — providing mix-and-match pieces that are durable, easy to coordinate, machine-washable,...

We designed this year’s second Cruise collection to bring the most out of your little one’s imagination. Whether they’re close to home or exploring a far off destination, we want this collection to transport your children as far as their...

First, we want to thank you all for following along with our Season of Gifts. Your positive response has been overwhelming. We have dozens more events planned between now and Christmas, including this week: our next major product release. That...

Our final chapter in a Timeless Holiday delivers new playwear perfect for bright chilly days and cozy nights. We’ve added to this collection three fleeces, easy for layering or soft enough to be worn on their own. The blue and...

Our second Holiday delivery arrives on Wednesday. Formed from five smaller capsules, this second of three deliveries begins our transition to more ready-to-play styles. Let’s kick things off with our Winter Wonderland fleeces. These icy light blue plush half-zips are...

This year, we’re bringing an intentional elegance and style to our first installment of holiday garments. All nineteen pieces have been designed and produced with premium fabrics, elevating the look of your family as you navigate a season of holiday...

In our first Fall Release, we reminded you that love is in the little things—in those thousands of small moments that, when fully lived, create a childhood. Children may make memories out of the larger moments, aided by presents, keepsakes,...

We all love the big moments—birthdays, graduations, their first family holiday—but while those moments may mark the milestones, they aren’t the only memories to cherish. Living life with appreciation for little moments is vital to happiness, especially for parents. In...