Cruise 2023

a young boy and girl by the pool, the girl, in a pink rashguard, is looking back and smiling

Dearest Customers,

We are so excited to share our Cruise 2023 collection with you! Over 75 years ago, our brand was born when our founder, Florence Eiseman, began designing beautiful children’s garments. After being a part of the design team for nearly 25 years, we are both honored to continue the tradition of creating timeless styles that you and your little ones will love.

This season you’ll find gorgeous seersuckers in a variety of clean bright colors, soft Peruvian cotton knits in stripes, solids, and prints, as well as lovely European dress and swimwear fabrics. Our applique was inspired by all things children might enjoy during the season, including our signature flowers (of course!), adorable animals, nautical themes, and many more fun motifs. Keeping true to our roots, many of our appliques were influenced by vintage Eiseman garments.

A girl's back while she stands poolside in a pink bikini with multi-colored straps

We take pride in the attention we give to each and every part of our garments. You’ll notice extras such as back neck details on girls dresses, and a little added applique on the seat of baby boys shortalls. Our playful loose applique such as fish fins, alligator scales, and flower petals make for interactive fun. From your sweet newborns to your growing-up-too-fast tweens, every child is unique and special in their own way, and we celebrate this with all the unique and special details in our designs.

It brings us so much joy to see your children shine when they wear Florence Eiseman, and we hope you love this collection as much as we do!

Warm regards,

Sarah & Julie

Co-Directors of Design

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