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Florence EisemanFlorence Eiseman

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Plan for what's next

The Perfect First Day

A Summer to Remember

New Collection

For Little Learners

Shop School Day Style

Children are exceptional, and their clothes should be, too.

Our story

a fall heirloom in the making

A Dress Picked Just for Fall

Hand-crafted details elevate crisp premium cotton poplin, creating an heirloom dress to elevate the season.

Child playing on a playground structure with a blue circular frame.

Recess Ready

School Day Styles

vintage reissue

For children who think for themselves.

Brought back from the 1990 archives

Black and white photo of a young girl and an Florence Eiseman at a soda stand.

Get to Know Florence

The woman who redefined children’s style

Defined by simple shapes, whimsical appliqués, & bright primary colors—established us as the first high-end children's clothing line in the United States.

Brand Story