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The Perfect First Day

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Our New Arrivals

NewPique Knit Jumper with Bows
Pique Knit Jumper with Bows Sale price$88.00
NewFloral Print Dress with Collar
Floral Print Dress with Collar Sale price$128.00
NewCheckered dress with a collar and buttons on a white background
Plaid Dress with Flowers Sale price$128.00
NewRed and white apple print dress with red collar and green bows on a white background
Apple Print Dress with Apples Sale price$128.00
Floral dress with white collar and flower details on a white background
Floral Dress With Flowers Sale price$104.00
NewLight blue dress with colorful crayon design on a white background
Stripe Knit Dress with Crayons Sale price$96.00
NewSchool Print Performance Knit Dress
School Print Performance Knit Dress Sale price$88.00
Newwhite short sleeve sweater with multicolor embroidered flowers on a white surface
Short Sleeve Sweater with Crochet Flowers Sale price$100.00
Shop Girl
NewFloral Print Longall with Collar
Floral Print Longall with Collar Sale price$112.00
NewPrinted Knit Longall with Bows
Printed Knit Longall with Bows Sale price$92.00
Polka Dot Cherry Printed Knit Longall
Polka Dot Cherry Printed Knit Longall Sale price$92.00
Stripe Knit Longall With Ladybug
Stripe Knit Longall With Ladybug Sale price$92.00
NewRed and white apple print dress with red collar and green bows on a white background
Apple Print Dress with Apples Sale price$128.00
Floral Print Dress
Floral Print Dress Sale price$104.00
Gingham Dress With Flower
Gingham Dress With Flower Sale price$100.00
French Terry Jumper With Cheer Megaphone
French Terry Jumper With Cheer Megaphone Sale price$88.00
Shop Baby Girl
Newwhite short sleeve sweater with multicolor embroidered flowers on a white surface
Short Sleeve Sweater with Crochet Flowers Sale price$100.00
NewPlaid Skort
Plaid Skort Sale price$84.00
SaleShort Sleeve Sweater with Scallop Edges
Short Sleeve Sweater with Scallop Edges Sale price$66.00 Regular price$88.00
SaleFloral Skirt
Floral Skirt Sale price$60.00 Regular price$80.00
SaleOttoman Stripe Dot Skirt
Ottoman Stripe Dot Skirt Sale price$60.00 Regular price$80.00
SaleShort Sleeve Sweater With Ruffle
Short Sleeve Sweater With Ruffle Sale price$66.00 Regular price$88.00
SalePlaid Seersucker Pleated Skirt
Plaid Seersucker Pleated Skirt Sale price$54.00 Regular price$72.00
SaleShort Sleeve Sweater With Scallop Edges
Short Sleeve Sweater With Scallop Edges Sale price$66.00 Regular price$88.00
SHOP TWEEN
NewKnit Short Set with School Supplies
Knit Short Set with School Supplies Sale price$108.00
NewChildren's polo style shirt with colorful school supplies pattern on a blue checkered background
School Print Performance Knit Polo Sale price$72.00
NewStripe Knit T-Shirt with Cars & Tools
Stripe Knit T-Shirt with Cars & Tools Sale price$68.00
NewFrench Terry Jogger with Cars & Tools
French Terry Jogger with Cars & Tools Sale price$76.00
NewHooded Knit Shirt with Varsity Football Motifs
Hooded Knit Shirt with Varsity Football Motifs Sale price$84.00
NewNavy blue varsity jacket with sports-themed patches on a white background
French Terry Varsity Sports Jacket Sale price$116.00
French Terry Pants With Stars
French Terry Pants With Stars Sale price$68.00
SaleKnit Short Set With Nautical Appliqué
Knit Short Set With Nautical Appliqué Sale price$75.00 Regular price$100.00
Shop Boy
French Terry Shortall With Markers
French Terry Shortall With Markers Sale price$88.00
Stripe Knit Longall With Vehicles
Stripe Knit Longall With Vehicles Sale price$92.00
NewFrench Terry Knit Longall with Tow Truck
French Terry Knit Longall with Tow Truck Sale price$92.00
NewKnit Longall with Football Field Goal
Knit Longall with Football Field Goal Sale price$92.00
Jersey Knit Longall With Race Car
Jersey Knit Longall With Race Car Sale price$92.00
Stripe Knit Longall With Giraffe & Monkey
Stripe Knit Longall With Giraffe & Monkey Sale price$92.00
NewChildren's polo style shirt with colorful school supplies pattern on a blue checkered background
School Print Performance Knit Polo Sale price$72.00
NewStripe Knit T-Shirt with Cars & Tools
Stripe Knit T-Shirt with Cars & Tools Sale price$68.00
Shop Baby Boy

Children are exceptional, and their clothes should be, too.

Our storyFlorence's Circle

Girl

Baby Girl

Baby Boy

Boy

a fall heirloom in the making

A Dress Picked Just for Fall

Hand-crafted details elevate crisp premium cotton poplin, creating an heirloom dress to elevate the season.

Apple Print Dress
Child playing on a playground structure with a blue circular frame.

Recess Ready

School Day Styles

vintage reissue

For children who think for themselves.

Brought back from the 1990 archives

Knit Pique Dress
Seaside Americana

Seaside Charm

young girl in blue cherry swim suit with bucket

Sweet Swim Styles

four children in formal wear for weddings

Wedding Bells

Everyday Essentials
Black and white photo of a young girl and an Florence Eiseman at a soda stand.

Get to Know Florence

The woman who redefined children’s style

Defined by simple shapes, whimsical appliqués, & bright primary colors—established us as the first high-end children's clothing line in the United States.

Brand Story

Free shipping

with orders of $150+

Gift wrap

add for only $5

Florence's Circle

earn points on every order

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and 30 day returns