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Photos From the Farm

a fall heirloom

Flower power

Inspired by our archival design, circa 1969

Children are exceptional, their clothes should be, too.

Our storyFlorence's Circle

Recess Ready

School Day Styles

vintage reissue

For children who think for themselves.

Brought back from the 1990 archives

Black and white photo of a young girl and an Florence Eiseman at a soda stand.

Get to Know Florence

The woman who redefined children’s style

Defined by simple shapes, whimsical appliqués, & bright primary colors—established us as the first high-end children's clothing line in the United States.

Brand Story