New Arrivals
On Course
Blue-and-white check seersucker meets sweet golf appliqués in our newest collection—classic, playful, and ready for spring.
Cupid Called 💘
Save 40% on something lovely for your little one with code SWEETHEART for a limited time.
Shop the Sweethearts
Archival Appliqué
Vintage Inspired Style
Reimaging a classic 1970 archival Eiseman design for today's child.
Match.
Splash.
Repeat.
Match.
Splash.
Repeat.
Splash.
Repeat.
Because thoughtful
dressing makes
a difference.
Because thoughtful
dressing makes
a difference.
dressing makes
a difference.
Pack Joy, Color, & Care-Free Style.
Swimwear made to move, play, and last—season after season.
Florence Eiseman
The woman who redefined children’s style.
Florence Eiseman's design aesthetic—defined by simple shapes, high-quality imported fabrics, whimsical appliqués, and bright primary colors—established the brand as the first high-end children's clothing line in the United States.
