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The Perfect First Day

A Summer to Remember

New Collection

For Little Learners

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Children are exceptional, and their clothes should be, too.

Our story
Child playing on a playground structure with a blue circular frame.

Recess Ready

School Day Styles

vintage reissue

For children who think for themselves.

Brought back from the 1990 archives

Black and white photo of a young girl and an Florence Eiseman at a soda stand.

Get to Know Florence

The woman who redefined children’s style

Defined by simple shapes, whimsical appliqués, & bright primary colors—established us as the first high-end children's clothing line in the United States.

Brand Story